Reuters Imagen Integrates Magnifi AI

Reuters Imagen integrates Magnifi AI to automate highlights from live and archive video, accelerating monetization and secure distribution at scale.

Reuters Imagen today announced it is collaborating with Magnifi to integrate AI-powered tagging technology on the Imagen platform. The technology enables next-generation search and discovery in live and archive video workflows, allowing broadcasters, sports organizations and media outlets to enhance their video metadata, surface ready-to-publish highlight clips and distribute and monetize them securely, at scale, across platforms.

The integration seamlessly unifies Magnifi’s AI-powered tagging and automated moment detection into Reuters Imagen workflows, allowing users to surface and discover relevant moments from their video content faster, generate bespoke short-form highlights reels and package content within the Imagen platform.

With Reuters Imagen as the global, access-controlled content hub, organizations can manage and distribute curated video to internal teams and external partners. They maintain centralized governance over live and archive content permissions while maximizing their ability to monetize content across digital, social, OTT and broadcast workflows.

“Broadcasters, rights owners and rights holders are under pressure to deliver more video in more formats to more platforms faster than ever before,” said David Wilkinson, Vice President, Head of Imagen. “Integrating Magnifi AI into the Imagen platform provides users the ability to get the most out of their live and archive content quickly and easily, while maintaining the controls they need over their proprietary content.”

Media organizations today need speed, precision, and governance working together. By integrating Magnifi’s AI with Reuters Imagen, we are enabling customers to transform live and archive video into searchable, monetizable moments within a secure, access-controlled environment without disrupting existing workflows,” said Oliver Lewis, Head of Global Partnerships at Magnifi.

The integrated Reuters Imagen and Magnifi workflow is immediately available to Reuters Imagen customers.

Interested to see what it can do for you? Learn more or request a demo here or arrange to meet the team at NAB 2026 here.

See the Reuters Communications release here.

Media Contact

Heather Carpenter
Senior Director, Communications
+1 646 540 2073
heather.carpenter@tr.com