Imagen and World Curling Federation | Unlocking Curling's Past

London, UK - 14 November, 2016 - Imagen are working with the World Curling Federation to help build the profile and global reach of the sport via their own video archive.

With a video tape library dating back approximately 50 years, comprised of a wide variety of formats, Imagen is set to revitalise this historic content for a new generation of fans and participants, providing an online platform for enthusiasts to engage with this intriguing sport. Imagen will preserve the legacy of the federation’s entire video collection and provide a new life for content which would otherwise be unsearchable and hard to access.

Following on from the successful fan engagement at the 2014 Winter Olympics in Sochi, Russia, World Curling will raise the bar even further and plan to present fans worldwide with access to the entire library through a branded, secure web platform.

Imagen’s system also provides a seamless distribution channel for B2B customers wishing to license this unique content. The platform ensures a premium experience for broadcast clients ensuring footage is easily accessible through dynamic searches and can be packaged and delivered at high speed.

“By developing our own video archive using Imagen’s platform, we anticipate that it will encourage fans to engage with curling and in them doing so, futureproof the sport globally providing a more sustainable future for the sport.”

Joanna Kelly, Broadcast Manager at the World Curling Federation

Tom Wild, Senior Account Manager at Imagen, commented “I think it is important for World Curling’s profile to have their brand visible to fans. With that in mind, the Imagen system has been customised to make a smooth transition between their existing website and their video archive.”

From small clubs and federations to global super-leagues, Imagen delivers a proven content archiving solution that protects World Curling’s media for the long term and scales as their library grows.

About World Curling Federation

The World Curling Federation represents curling internationally and facilitates the growth of the sport through a network of Member Associations/Federations.

The World Curling Federation is the world governing body of the Olympic Winter Sport of Curling and the Paralympic Winter Sport of Wheelchair Curling. Originally founded in 1966 as the International Curling Federation, the ICF changed its name to the World Curling Federation in 1990.

Today, the WCF is managed by an Executive Board of seven, each from a different country and elected by WCF Member Associations. A permanent staff of fifteen employees is based out of the WCF Secretariat in Perth, Scotland.

About Reuters Imagen

Reuters Imagen is the trusted cloud-based video management solution for sports brands, media companies, and enterprises with vast media libraries. Our AI-driven platform revolutionises the way organisations harness the power of their content, streamlining discovery, distribution, and monetisation to unlock its full value.

All organisations with growing video libraries face the same challenge: how to store, control and distribute their assets intuitively. With our platform organisations can centralise, customise and automate their live and archive content workflows, ensuring the right content gets to the right customer at the right time.

Reuters Imagen is trusted by leading companies worldwide to manage their vast video libraries - like the English Premier League, National Basketball Association, International Tennis Federation, BP, Banijay, Indycar, Major League Baseball and many others. By partnering with Reuters Imagen companies can protect the past and the future of their media.

Our customers benefit from Reuters Imagen being part of Reuters Agency, the world’s largest multimedia news provider. Together our mission is to surface, enrich and distribute content libraries, empowering our customers to amplify their brand and media rights.