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LONDON – April 12 2022 – Imagen, the leading cloud media asset management platform, announced a partnership with WSC Sports, the global leader in AI sports video technology, bringing WSC Sports’ highlights and automated indexing and tagging capability to the Imagen media management platform.
WSC Sports uses AI to create video highlights automatically and in real-time by analyzing actions as they happen, indexing, cropping, and applying graphics to videos. This AI technology generates new content at speed and scale, but can also be used to help rights holders unlock the monetization potential of their content archives.
The video content that WSC Sports produces can be directly ingested to Imagen for storage, tagging and sharing with teams, sponsors or broadcasters. Now clients can utilise this technology for both their digital and high-res video. This does not just apply to new content, but can be used across archived match coverage already held within Imagen.
“We love what WSC does; being able to create bespoke highlights at scale. We are delighted to have made this connection such that our sports customers can avail this amazing capability seamlessly across their Imagen archived content.” said Tom Blake, Commercial Director of Imagen.
"We're excited to help rights holders around the world unlock the full value of their video archives and use their historical content in innovative new ways. Together through our collaboration with Imagen, one of the leading MAMs around, we can provide clients with a more complete offering for all their content creation and management needs." - Yitav Topaz, VP of Partnerships, WSC Sports.
About WSC Sports
WSC Sports automates the creation and distribution of highlights for over 200 leagues and broadcast partners across the globe, including the NBA, NHL, ESPN, YouTubeTV, Bundesliga, Italian Football Federation (FIGC), and DAZN.
Utilizing advanced AI and Machine Learning technologies the WSC Sports proprietary platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized short-form videos. This enables sports media rights owners to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.
About Reuters Imagen
Reuters Imagen is the trusted cloud-based video management solution for sports brands, media companies, and enterprises with vast media libraries. Our AI-driven platform revolutionises the way organisations harness the power of their content, streamlining discovery, distribution, and monetisation to unlock its full value.
All organisations with growing video libraries face the same challenge: how to store, control and distribute their assets intuitively. With our platform organisations can centralise, customise and automate their live and archive content workflows, ensuring the right content gets to the right customer at the right time.
Reuters Imagen is trusted by leading companies worldwide to manage their vast video libraries - like the English Premier League, National Basketball Association, International Tennis Federation, BP, Banijay, Indycar, Major League Baseball and many others. By partnering with Reuters Imagen companies can protect the past and the future of their media.
Our customers benefit from Reuters Imagen being part of Reuters Agency, the world’s largest multimedia news provider. Together our mission is to surface, enrich and distribute content libraries, empowering our customers to amplify their brand and media rights.
