LONDON – April 12 2022 – Imagen, the leading cloud media asset management platform, announced a partnership with WSC Sports, the global leader in AI sports video technology, bringing WSC Sports’ highlights and automated indexing and tagging capability to the Imagen media management platform.
WSC Sports uses AI to create video highlights automatically and in real-time by analyzing actions as they happen, indexing, cropping, and applying graphics to videos. This AI technology generates new content at speed and scale, but can also be used to help rights holders unlock the monetization potential of their content archives.
The video content that WSC Sports produces can be directly ingested to Imagen for storage, tagging and sharing with teams, sponsors or broadcasters. Now clients can utilise this technology for both their digital and high-res video. This does not just apply to new content, but can be used across archived match coverage already held within Imagen.
“We love what WSC does; being able to create bespoke highlights at scale. We are delighted to have made this connection such that our sports customers can avail this amazing capability seamlessly across their Imagen archived content.” said Tom Blake, Commercial Director of Imagen.
"We're excited to help rights holders around the world unlock the full value of their video archives and use their historical content in innovative new ways. Together through our collaboration with Imagen, one of the leading MAMs around, we can provide clients with a more complete offering for all their content creation and management needs." - Yitav Topaz, VP of Partnerships, WSC Sports.
About WSC Sports
WSC Sports automates the creation and distribution of highlights for over 200 leagues and broadcast partners across the globe, including the NBA, NHL, ESPN, YouTubeTV, Bundesliga, Italian Football Federation (FIGC), and DAZN.
Utilizing advanced AI and Machine Learning technologies the WSC Sports proprietary platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized short-form videos. This enables sports media rights owners to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.
Imagen’s solutions enable businesses to unlock the value in their ever-growing media libraries – enabling fast, secure and controlled cloud-based access to video content, brand assets and campaign content. Imagen Pro is a powerful, highly customizable digital media management platform that enables sports, media and enterprise organizations to intelligently manage, activate and unlock the value of their digital media. Imagen Go is a smart, intuitive, AI powered platform for creative teams that removes the complexity of managing digital assets – so they can collaborate more efficiently, re-use assets more effectively and spend more time being creative.
Imagen’s customers include Major League Baseball, Aon, the English Premier League, Ministry of Defence, Reuters, BBC and IMG.