Nothing focuses the mind like a big game. But it’s not just the players who need to respond.  

Charged with engaging, encouraging and rewarding thousands of fans, a sporting brand’s media and content team has its hands full from sun up to game over. 

Social media is an important channel that sports use to get key match moments into the hands of fans. But managing that social content and ensuring it is timely, relevant and shareable, can be complex and challenging.  

On matchday, even more so. 

Imagen spoke to experts from Scottish Rugby Union, Tranmere Rovers and British Esports to see how they manage the demands of fans and keep up with the competition. 

In this report, you will learn: 

• How to drive more value from near-live video by getting the right content out at the right time during games 
• How differing budgets and different social channels can be tailored to achieve huge benefits 
• How the correct media workflows ensure fans are getting what they want, when they want it, and are vital to engagement success 
• How Media Asset Management can enhance live social content production and drive ROI 

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