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The Big Game - How sports brands manage social content on match day


Nothing focuses the mind like a big game. But it’s not just the players who need to respond. Charged with engaging, encouraging and rewarding thousands of fans, a sporting brand’s social media team has its hands full from sun up to game over.

In the passionate world of sports, social media provides a platform to build loyalty, drive engagement and encourage advocacy. Effectively managing that social content – ensuring it’s timely, relevant and shareable – is an increasingly critical role, yet it can be complex and challenging. On matchday, even more so.

We spoke to some experts in the field from Scottish Rugby Union, Tranmere Rovers and British Esports to see how they manage the demands of fans and keep up with the competition.

Download our exclusive report for insights on how to keep up with the ever-growing demand of fans during match day.

In this report we explore:

  • How to overcome the challenge of timing the right content at the right time during gameday
  • How differing budgets and different social channels can be tailored to achieve huge benefits
  • How the correct media workflows can ensure that fans are getting what they want, when they want it
  • How DAM can remove the pitfalls of live social content production
Social media on matchday

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