HOW WORLD AQUATICS TRANSFORMED ITS CONTENT, DISTRIBUTION AND ENTITLEMENTS FOR BROADCASTERS AND ATHLETES
At the recent SVG Sports Production Summit in Amsterdam Tome Blake, Commercial Director from Imagen and Luca Fasani, Digital Manager from World Aquatics discusses how AQUA has transformed its content lifecycle for broadcasters, athletes, and other partners to drive engagement and reach with fans and players.
Watch the conversations below. For more on-demand sessions from the SVG Sports Production Summit, click here.
In a special interview with SVG, Luca Fasani, digital manager at World Aquatics (AQUA), outlines how and why the international water sports federation has undergone a transformation in recent years, including a rebranding, and discusses a partnership with Imagen to reshape and distribute its digital media content, a move that is helping to increase reach and engagement with athletes and stakeholders.
Watch the session below.