Imagen's Live Connect | The Latest Version Unveiled

LONDON – April 5 2023 – Imagen, the leading cloud media asset management platform today announced the latest version of Live Connect, providing rights holders, broadcasters, teams and leagues with the ability to ingest live feeds for redistribution and archive. 

From camera to cloud, Live Connect ingests and automatically stores multiple live feeds via SRT and RTMP protocols. Providing Imagen users with permission-based access to share, download, edit, enrich, and repurpose live content as it’s happening. The capability to ingest multiple camera angles gives content creators the unique ability to choose what they want to clip, edit and highlight, getting fresh media to their audiences rapidly.

In an environment all about speed Live Connect reduces the time to market, making live content available immediately to partners, unlike traditional broadcast methods. This is a step-change in sports, news and event-based media management.

“We’re really excited to introduce this enhancement to the Imagen platform. We’ve seen the challenges our customers have streamlining their live workflows, and giving partners the right level of access to content. Live Connect provides one platform with granular permission controls to automatically distribute, store and edit live content. Clients including New Zealand Cricket have been using Live Connect for redistribution to OTT platforms across the world. We look forward to rolling out our enhanced functionality more widely.”, Charlie Horrell, CEO, Imagen

Speak to the Imagen team at NAB to learn more about Live Connect. We can be found at stand N2866 in the North Hall.

To learn more about Live Connect, read our feature page >>

About Reuters Imagen

Reuters Imagen is the trusted cloud-based video management solution for sports brands, media companies, and enterprises with vast media libraries. Our AI-driven platform revolutionises the way organisations harness the power of their content, streamlining discovery, distribution, and monetisation to unlock its full value.

All organisations with growing video libraries face the same challenge: how to store, control and distribute their assets intuitively. With our platform organisations can centralise, customise and automate their live and archive content workflows, ensuring the right content gets to the right customer at the right time.

Reuters Imagen is trusted by leading companies worldwide to manage their vast video libraries - like the English Premier League, National Basketball Association, International Tennis Federation, BP, Banijay, Indycar, Major League Baseball and many others. By partnering with Reuters Imagen companies can protect the past and the future of their media.

Our customers benefit from Reuters Imagen being part of Reuters Agency, the world’s largest multimedia news provider. Together our mission is to surface, enrich and distribute content libraries, empowering our customers to amplify their brand and media rights.