THE CHANGING VIEWING HABITS OF THE SPORTS SUPERFAN - AND WHAT THAT MEANS FOR YOUR BRAND

Unlike almost any other form of entertainment, sport transcends age groups in building communities and driving engagement around teams. But there is a growing divide in how sporting content is consumed and not all sporting organisations realise it. 

To build a picture of today’s state-of-play, Imagen conducted extensive research, talking to dedicated fans of some of the biggest sporting brands on the planet. It revealed some fascinating results that could change the way you look at sporting content. 

For example. Our findings indicate a seismic generational shift in the relationship ‘superfans’ have with content. 

In this report you will discover:

• How content preferences differ between Gen Z, Millennials and Boomers 
• The types of content supporters say they’re not getting enough of 
• The impact social media influencers are having on young fans 
• How to tune up your brand content to increase engagement 

Download the full report now via the form.