Can’t locate the file you need when you’re in a desperate hurry? That’s Tagger at work – one of the five Creatures of Chaos. Tagger makes sure that all your valuable files are stored without any metadata. Without those essential descriptive tags, there’s no way you’ll be able to find what you need again with a quick keyword search. And Tagger knows that adding those tags can be a real chore!
Drop your latest videos or images into a file on your hard drive and your average $500 laptop won’t have a clue what lies within. All your laptop knows about your file is name, date and some other technical data. A folder full of file names like IMG_21082021.JPG doesn’t give much away and won’t be much help if you need to find it again in future.
As regular folks in our homes, trying to keep on top of the digital family album, we can just about get away with it by changing the folder settings to thumbnail view. We can then find what we need with our superior powers of vision and recognition. However, the minute you scale this process up – particularly for businesses that need to store and reuse tens of thousands of media assets – well that’s a stretch – even for us clever humans.
If you want to improve your chances of seeing your files again you’ll need to add some tags (or metadata to use the proper technical term). That way you can use a database to hook you up with the files you need through a quick keyword search. Those tags could be a meaningful title, a description, the names of the people featured in the image, the words spoken in the video and so on.
Unfortunately adding those tags – typing out that descriptive metadata, can take time. Within businesses or media production companies, the burden of administration often rests with those who are responsible for making the content in the first place. While they are often best placed to add those descriptive tags to the content they have just produced, it can be a tedious, soul-destroying task. Creative marketing people pursued a career that would enable them to blend art and commerce to produce award-winning campaigns. They didn’t sign up only to work late adding descriptive and technical metadata when they should be ordering their bucket of Becks at a creative industries award dinner.
Failing to tag your assets properly can only lead to mistakes, confusion, missed opportunities – and a failure to extract the full value of the expense it cost to produce the content. It means files can’t be found, time is wasted searching and an interrupted creative flow.
For all those poor souls who’ve been frustrated by a lack of organisation in their content library, it’s time to shake your fist at Tagger – one of the five Creatures of Chaos. Tagger is a fiendish little imp that mocks you for not applying metadata to your media. Tagger makes you stay late looking through hard drives full of meaningless file names and scanning through thousands of thumbnails until you’re dizzy with motion sickness.
It’s time to train your Tagger. When files are properly tagged, you’ll increase the efficiency of your production and hit your deadlines. You’ll stay in the creative zone without interruption by pulling out the files you need quickly to maintain momentum on your campaigns and promotions. The descriptions you add also represent valuable Intellectual Property – metadata can be as valuable as the content itself.
However, as much as you try and convince yourself of the benefits of a well tagged content library – Tagger knows you can’t be bothered to sit down and spend hours entering those keywords… The chaos continues! Tagger wins again.
Tame your Tagger
Time to fight back and crush this Creature of Chaos. Our new digital asset management platform Imagen Go reduces the burden of applying metadata by harnessing the power of artificial intelligence. That means it’s able to analyse the content of digital media files and automatically generate helpful keywords to describe common objects and locations. It also extracts transcripts from video files so you can even search through the words spoken in your files – often a rich source of metadata. You can augment with custom tags and add long-form descriptions to files – all within a simple, intuitive interface which requires no training.
Imagen Go doesn’t just give you simplicity, it offers precision. Descriptive tags can be applied to specific moments on the timeline of video and audio files. Areas within an image can also be tagged – useful for naming individuals in a team photograph. Any tag or description you add, instantly becomes searchable metadata. This metadata helps users find what they are looking for in seconds using a simple text search.
Looks like the game is up for Tagger. Consider this Creature of Chaos crushed. Your content is categorised, your media has metadata. You will go to the advertising guild awards ball after all. Wrap your tie around your head, order another bucket of Becks.
- Smart AI auto-tagging
- Speech to text services creates searchable transcript
- Add your own custom tags to files
- Fast searching and filter controls
- Drag and drop uploads
- Bulk metadata edits (add the same tags to multiple files with one click)
- Add searchable tags to video timeline or images
- Save time on file admin – more time to be creative
- Save time looking for files – find the files you need faster
- Reduce duplication (save time and money) – when you can find what you need easily
- Tags (Metadata) is valuable IP in itself and increases the value of media assets