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4 Reasons Digital Asset Management Will Benefit Your Museum's Collection

By: Lydia Bird

The majority of museums, libraries and galleries rely on a collection management system to catalogue museum objects’ various information, such as the object’s location in the museum, exhibition history, whether or not it’s out on loan, where it’s from, the era and place it originated.

Whilst critical to the successful management of exhibits, these systems often lack a user-friendly interface, are slow to search, and are ill-equipped to deal with the growth of video assets, resulting in significant operational challenges. That’s why it makes sense to look at a dedicated Digital Asset Management (DAM) platform.

Here are 4 reasons for implementing a DAM


Lost or incompatible media files can be frustrating and lead to wasted time, overstretched resources and become a drain on team moral. Make your media easily searchable by utilising a DAM with the ability to import and upload detailed metadata; and even ingress information directly from an existing curation management system.

An additional benefit specific to a cloud-based DAM is the ability to protect your valuable master reels and tapes. A DAM designed for video can effectively support digitisation of these assets, using automation to tag and catalogue files, and create multiple versions in whatever file format is more useful. These can be used within the platform or transferred to other systems such as dedicated video editing software.


Visual media plays an increasingly important role for cultural institutions, both as elements within the exhibits themselves, and as promotion tools. Not using a dedicated platform puts all your content at risk from unsecured storage and sharing methods. A good DAM will enable you to protect your content and prevent unwanted access with watermarking, geo-blocking, expiring media links and defined access periods, allowing you to have complete control over who can access your content and for how long.


The Covid-19 pandemic has demonstrated the importance of ensuring that staff have remote access to the systems and tools they need to remain productive outside of their normal working environment.

A cloud-based DAM system means that even when archivists, curators and producers cannot access their exhibits, they have the ability to work on content and prepare visual displays, whilst marketing teams can utilise available resources to promote and share collections. Not to mention that a cloud-based system unlike on-premise storage is not at risk of being destroyed via fire, damp, or other potential hazards.


Marketing teams’ ability to create compelling material is directly impacted by the ease in which they can edit, clip and repurpose existing assets.

It’s common for teams to spend much of their time searching for materials, transferring content between different platforms, or even having to outsource basic tasks to agencies as they don’t have the right tools available in-house.

DAMs built to handle media files allow marketing and promotional teams to crop pictures, edit clips, add branded elements and publish content directly to websites and social media platforms, saving considerable time, and allowing them to focus on more valuable creative tasks.

Take the Next Step

In order to manage media across your team, it’s vital to implement a structured approach, one that shapes accessibility, usability and workflow, as well as offering scalability, security and compliance.

If you’re experiencing challenges managing your growing media content, or just want to future-proof your collection, and be prepared for remote working, discover what the Imagen platform can offer your business.

DAM and Museums

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