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What's in your video archive? How do you discover what content you've got?

By: Lydia Bird

Video archives are vital for sports organisations and media companies. Some want to protect their IP or their heritage, and for some there’s huge value in the re-sale and re-use of content.

The key to preserving video is being able to find it again. Yet media is often painstakingly backed up in an on-premise system on a bewildering array of digital storage formats or stacked on shelves in air-conditioned warehouses, meaning it is stored unedited, unprocessed and uncatalogued. It becomes almost impossible to find re-use, so it can’t be monetised, because the organisation doesn’t really know what’s they’ve got and how to lay their hands on it.

What’s the solution? Digitisation is the first step for content on tape. Followed by storage and archiving of content in a cloud-based media asset management (MAM) platform. Once digitised and stored securely, MAM technology will help uncover what’s in your video archive without the need for someone to sit down and watch hours of content. In other words, it offers a method to navigate through and identify what’s in long form content, fast.

How to navigate through long form video quickly.

At Imagen, our technology gives you a range of tools to help you ‘skim read’ video quickly – so you can find the most interesting points more quickly than just watching from start to finish. It’s more accurate than simply hitting the fast forward and rewind button. The interactive Imagen timeline gives you the power to zoom in and out of sections that look most promising. Used in conjunction with the video player controls and thumbnail previews, you can navigate and review long form video at speed. So, whether you’re looking for the big goals in a game of football, a specific scene in a TV programme or key takeaways from a conference, Imagen enables you to find those moments quickly and easily.

Once you’ve found those killer moments you can clip them up and download, share them on social media or create new items in your database – for licensing and monetisation. The rest is about achieving your business goals. Now you can bring your most valuable content to market faster, find the highlights in your CEO’s presentation, make money from your sports highlights, and much more.

While we can’t tell you how much video is out there – unstructured, uncatalogued, underutilised and unloved – we can tell you that our attention spans have decreased dramatically since the advent of the internet and our reliance on connected devices. It’s down from 12 minutes to 5. Better get that video broken down into manageable chunks before our attention span gets any shorter.

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