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What's in your video archive? How do you find out?

By: Lydia Bird

Keeping video content alive and available is vital for all types of businesses, brands, sports organisations and media companies. Some organisations need to store their media for the long term to protect their IP, their heritage, or their product. There is value in the content which is why it is painstakingly backed up, most usually on a bewildering array of digital storage formats or stacked on shelves in air-conditioned warehouses.

Sometimes that content needs to be kept for legal reasons; sometimes its kept for commercial reasons. There may even be emotional or sentimental reasons why we just can’t press the delete button. We either have a duty to keep it or we have an intrinsic sense that the value within will surface one day.

In this long form unedited, unprocessed and uncatalogued state, that value often remans unrealised and becomes difficult to extract. Simply because the organisation doesn’t really know what’s there.

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What’s the solution? Digitisation is clearly the first step. Followed by archiving content in a cloud-based video management platform. Once digitised and stored securely, technology can help you understand what’s in your video archive. AI and Machine Learning will do some remarkable things, being able to spot faces, objects and auto-transcribe what was said. But it can’t work out what is culturally significant, valuable or surprising, and uncover chance discoveries. Rather than have to sit down and watch the damn video yourself anyway to find out what’s going on in there, you need a method to navigate through long form content fast.

How to navigate through long form video quickly.

At Imagen, our technology gives you a range of tools to help you ‘skim read’ video quickly – so you can find the most interesting points more quickly than just watching from start to finish. It’s more accurate than simply hitting the fast forward and rewind button. The interactive Imagen timeline gives you the power to zoom in and out of sections that look most promising. Used in conjunction with the video player controls and thumbnail previews, you can navigate and review long form video at speed. So, whether you’re looking for cracks in a pipeline from an engineering survey, key takeaways from a conference, or the big goals in a game of football, Imagen enables you to find those moments quickly and easily.

Once you’ve found those killer moments you can clip them up and download, share them on social media or create new items in your database – for licensing and monetisation. The rest is about achieving your business goals. Now you can bring your most valuable content to market faster, streamline your manufacturing processes, find the highlights in your CEO’s presentation, make money from your sports highlights, build your brand and much more.

While we can’t tell you how much video is out there – unstructured, uncatalogued, underutilised and unloved – we can tell you that our attention spans have decreased dramatically since the advent of the internet and our reliance on connected devices. It’s down from 12 minutes to 5. Better get that video broken down into manageable chunks before our attention span gets any shorter.

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