Imagen - BWF Fireside Chat

The Badminton World Federation (BWF) ranked number one on Facebook during a time of no live events, all through the use of archive footage.

Imagen’s Commercial Director, Tom Blake had a session with Owen Leed from the Badminton World Federation (BWF) exploring how the federation managed to grow their fan base during the pandemic through engaging use of archive content on social media channels.

The key takeways from the session:

• The reasons behind the decision to digitise the BWF archive.
• How the federation used archive footage dated back to 1963 to keep fans engaged during the global pandemic.
• The most relevant learnings from the archive.