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Guide: Crisis Turned to Opportunity

Galleries, libraries and museums have chosen to increase their digital offerings since the enforced lockdown. Whilst not new, virtual programming may soon become the lifeblood of cultural institutions.


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The pandemic accelerated the slow shift to digital programming for many organisations. Institutions that previously sent a monthly newsletter have now taken to sending daily emails promoting their latest virtual exhibition.

Despite some institutions beginning to re-open, many remain closed and social distancing regulations have significantly reduced capacity. Thus the shift to digital appears to be permanent. This provides the opportunity to rethink traditional methods of engaging audiences. Is it time to stop experimenting with emerging technologies and seriously explore what place institutions have in a digital age? How will they contribute to a more connected, innovative and inclusive future when it comes to protecting and sharing cultural heritage?

The “digital museum” may be inevitable and virtual programming is clearly here to stay. In recent months, Art Basel’s Hong Kong fair was hosted online, Chicago’s Field Museum broadcast SUE, a costumed dinosaur, exploring the museum over social media and Cincinnati Zoo live-streamed their Home Safari programming, to name a few of the many examples.

Check out our latest guide explores:
  • The staggering effect of the pandemic on the GLAM industry in numbers
  • Examples of how world-famous organisations have utilised digital programming during the pandemic 
  • 5 tips for achieving a successful digital shift within your own organisation and so much more

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